ADDRESSING YOUR AUDIENCE

1.6

Think like a learner

Imagine you’re new to a topic. How would you want an expert to explain it to you? Use that as the basis to explain your topic.

Don’t assume that learners have the knowledge that you have. Jumping straight into an advanced level of a topic without illustrating all the steps that lead to that level is confusing for learners, as shown in the picture below. Instead, guide them through the topic step by logical step.

Think like a learner, with illustration of an owl being drawn with no intermediate steps

Avoid jargon and «academese»
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Avoid using the word «learn»
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